i remember, a few months ago i was interviewed by a newspaper about the publishing industry in indonesia. the journalist asked me how i could detect and create a trend in this industry.
i took time to answer this question. i reviewed all that i have done with the team. some things work, some failed. reading the future has never been easy, though for some experts, it is possible. in fact, i am not an expert. i just know that a trend is a general tendency in the future. and it is called ‘a trend’ because people follow it.
you create something from nothing. or you put some innovations into something that has existed. the keywords are create and lead.
so, here is my answer and my formula for creating a trend: we are able to lead in the future if we create the future itself. [13]
